Peninsula Beauty

Its owner has moxie, and her eyes are on marketing, advertising, promotions, new products, customer service—and of course—expansion.

by Heather Larson

Peninsula Beauty is celebrating its 50th anniversary this year—which is no small feat. How many businesses do you know of that have been operational for a half century? Its 10 locations in the San Francisco Peninsula are run by the owner, president and CEO Lori Silverstein—the daughter of Peninsula Beauty founder Hal Silverstein, who opened the very first location because his wife, Bobbie, couldn't find the haircolor products she wanted on the peninsula. At the time, beauty supplies were professional-only, so his venture helped pave the way for modern open-to-the-public beauty venues.

Today, the daily operation of the salon-store chain is assumed by its long-time management team. Meanwhile, Silverstein commits a majority of her energy to the business' public relations, new products, new locations, manufacturers and vendors, and community service work. She opened the second location of the business with her father in 1975, at which time she was an equal shareholder in the business along with her father and mother—both who have since passed.

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