Sephora Promotes Bornstein to Chief Marketing, Digital Officer

Sephora Americas has promoted Julie Bornstein to chief marketing and digital officer. Bornstein will continue to assume some of her former duties as senior vice president of Sephora Digital, and take on responsibility for brand and store marketing, public relations and creative, which were formerly led by Sharon Rothstein.

Rothstein is joining Starbucks Coffee Co. as global chief marketing officer over the brand and the company's emerging brands, including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

As senior vice president of Sephora Digital and a member of Sephora’s operating committee for the past five years, Bornstein oversaw the doubling in size of the ecommerce business, launched Sephora into mobile as an early retail leader, undertook pioneering initiatives in social media, led the creation of unique and compelling digital in-store experiences, substantially grew Sephora’s loyalty program Beauty Insider and successfully launched

Prior to Sephora, Bornstein served as the general manager of Urban Outfitters Direct and vice president of ecommerce for Nordstrom. She started her career in merchandising at DKNY, worked in business development at Starbucks and in investment banking in the consumer practice of Robertson Stephens. She sits on the board of directors of and Stitchfix, both of which are start-up technology companies in the San Francisco Bay Area. She received both her bachelor’s and master’s degrees from Harvard.

[Image courtesy of Sephora Americas]