Sonicare

The Doctor Is In

Successful beauty innovator and ICMAD board chairman, Dr. Robb Akridge is passionate about helping cosmetics entrepreneurs succeed!

At a recent Consumer Electronics Show in Las Vegas, Nevada, Dr. Robb Akridge (known as “Dr. Robb”) met the inventor of a kid’s toy called ROXs. ROXs is an interactive game with light-up rocks that kids run towards and tag. It intrigued him with its originality. But ROXs’ founder was downtrodden after pouring all his money into a company that had no investors; and, he didn’t know the ins and outs of running a business.

“He said, ‘All I’m worried about is keeping my family fed,’” Dr. Robb explains.