Its distribution of the brand will begin in March with the six best-selling styles of Salon System Naturalash False Eyelashes, along with a 24-piece display.
The Salon System line is marketed as being the No. 1 range of eyelashes in the United Kingdom’s professional market, where it’s had a presence for more than 30 years, with an estimated 70% market share. Its most recent development is Double Lash, which layers two lash strips for a full-textured effect, adding depth and drama.
Each pair of Salon System Naturalash lashes undergoes a three-hour manufacturing process, hand-tied by trained technicians, and a tube of eyelash adhesive is included with every pair.
“We are very excited to be working with Original Additions to bring the high quality line of Salon System Naturalash to the United States,” says Marc Spilo, Spilo Worldwide CEO. “We look forward to a successful launch and to adding this line to our family of exclusive brands.”
Spilo Worldwide, which is celebrating its 70th anniversary in the professional-beauty industry this year, is the exclusive distributor of 10 well-known brands, including American-made Personna blades and razors; Rubis of Switzerland; Velcro Brand Salon Stylers; Colora, the maker of Henna Powder and Crème; and Highlighting Strips.