Target Offers Mixed Chicks Hair Care

Mixed Chicks co-founders Wendi Levy (left) and Kim Etheredge

Mixed Chicks hair care has begun a launch into 350-plus Target stores and in July will be expanding to more than 700 locations as well as on Target.com, the company says.

Target becomes the first mass retailer to offer the entire Mixed Chicks collection of cruelty-free and vegan natural products—which are specially formulated for multi-textured hair.

“We are thrilled to offer Target’s guests the full line of Mixed Chicks products,” said Kim Etheredge, co-founder of Mixed Chicks. “Wendi [Levy] and I created the brand to be effective on an assortment of tresses, and we feel Target’s guests will appreciate this unique offering.”

The Target launch includes the Mixed Chicks kids line.

[Image: Courtesy of Mixed Chicks. Caption: Wendi Levy (left) and Kim Etheredge co-founded Mixed Chicks hair care.]