Articles

Considering 401(k) Plans

Considering 401(k) Plans
Here are seven things you need to know about adding this benefit.

Many beauty store owners believe that the terms "small business" and "401(k) plan" do not belong in the same sentence. The truth is that a 401(k) plan can be a great benefit for a business of any size. In fact, you probably aren't aware that a plan can be established even for a business with only one employee. And a good 401(k) plan can give you a leap up in recruiting and retaining employees versus beauty store competitors and other small businesses with no savings plan. So if you've avoided offering this type of saving plan in the past, now would be a good time to reconsider.

The New Word of Mouth

Boost your sales with great online video content, recommends Barry Shaich, president of marketing and branding firm Egg Beauty labs.

Editor's note: For a new online rewards program that offers customers a fun incentive to shop and spread the word about your beauty store, see "Get in the Game."

Social media has been a routine part of American life for more than a decade, but many businesses are still trying to answer the multimillion-dollar question: How can these platforms be used to drive sales?

Andis American Legacy Collection: Round 2

An experiment in marketing leads to advanced hair-tool education and a newfound interest in clippers and trimmers.

In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be achieved with Andis clippers and trimmers. Beauty Store Business documented the campaign (April, BSB, page 62) with the help of Andis vice president of marketing Karen Formico, enabling us to provide you with a sneak peek of the campaign and interviews with the employees involved.

Stop, Thief

Stop, Thief
Retailers must always be vigilant for an old risk.

Picture this: Someone runs into your store, grabs an armful of merchandise and exits through the front door into a waiting van. The vehicle speeds off before you have a chance to see the license plate. That scenario can happen any time. It’s just one of the many tricks shoplifters pull to separate retailers from their merchandise.

Candles With a Conscience

Candles With a Conscience
Sunbeam Candles uses the power of sun, wind and employee spirit to generate a growing customer base.

Sunbeam Candles began in 2004, but owner David Gould says he’s enjoyed creating candles since his college days, 21 years ago. Back then, it was a fun way for Gould to make extra money in between semesters at the University of Michigan in Ann Arbor. “I sold candles throughout Michigan before moving around to pursue music in Chicago and Boston,” states Gould. Each place Gould moved he brought his candle supplies with him, selling to various stores along the way.

Meet Sal Mauceri: CEO Savvy That Makes a Difference

Sal Mauceri
Sal Mauceri, Wella North America’s new CEO, focuses on leading innovations to maximize success for consumers, stylists and beauty stores.

Already established with a proven track record in business and marketing, Salvatore Mauceri discovered the beauty industry in 2005—and he hasn’t looked back. As the director of global developing markets for Wella, the Salon Professional Division of P&G, he built business in more than 90 countries. But this year, he accepted a new role as North America CEO. And this self-described “very competitive person” who always wanted to “make a big difference” is already enacting savvy advancements, from open-line innovations to an increased focus on education.