Articles

iBE Show Highlights

See the top 7 products from the showroom floor.

The Indie Beauty Expo hit Los Angeles by storm this May, featuring indie exhibitors and informative seminars in a glamorous setting at the Shrine Expo Hall. With 105 brands in attendance, several suppliers and products jumped out to us the most. The Indie Beauty Expo returned to New York on August 24-25. For more information, visit indiebeautyexpo.com.

See our top 7 products from the iBE showroom floor in our September digital edition!

[Image courtesy of iBE]

CEO Spotlight: Vanity Girl Hollywood

Maxine Tatlonghari gives glamorous lighting to celebrities and beauty lovers alike.

You won't forget the first time you meet Maxine Tatlonghari, the founder of lifestyle brand Vanity Girl Hollywood. Her passion, positive attitude and enthusiasm for her company and life are contagious and refreshing. Maxine and I first met at my office and we immediately bonded over messy hair buns, our mutual friends, Snapchat and get this: our love for Brazilian jiu-jitsu. She has a way of treating everyone, from her customers to the celebrities she works with, like they are a top priority.

Features: Glow, Girl!

Lilit Caradanian, skin guru and founder of Elcie Cosmetics, shares her story and the secrets to finding success in the beauty industry.

Though the world first came to know her as the talented makeup artist and social media star behind Makeup By Lilit, Lilit Caradanian has since solidified herself as a tour de force in the beauty industry with her cosmetics line, Elcie Cosmetics (a play on her name’s initials, L.C.). Despite Elcie being a new brand, it’s already garnered a lot of attention among those looking to achieve a flawless face and glowing complexion.

CEO Spotlight: A Splash of Glitter

Christy Rose, Creator and Co-Owner of KBShimmer

Christy Rose is the Creator and Co-Owner of KBShimmer, a cosmetics company that produces bold nail polishes, body care products and unique accessories for manicures and pedicures. Rose left her day job in real estate to pursue her passion for crafting beautiful things that has now become a popular nail polish brand.

Features: Proactive Practices

30 things your employees can do when business is slow.

As a store manager, labor costs are the bane of your existence. It’s a constant battle to provide staff coverage during every possible shift and balance that with the cha-ching of labor dollars spilling away. What’s even more frustrating is when you have either very few, or no customers and you see your team standing around talking about the weekend or idly playing on their phones.