Capitalize on contouring and highlighting trends - these are surely on your customers' radar these days. Help them choose the right products - and profit!
Editor's note: This new column will cover the latest in the makeup product category so you can sell more cosmetics and cosmetic-related merchandise.
Contouring and highlighting are the biggest trends to hit makeup in 2015 so far. Celebrities from Kim Kardashian to Kerry Washington are all doing it, meaning customers will be asking how they can achieve the looks. There is often a misunderstanding about how to properly define those terms and how to market and merchandise the trends in a beauty store, salon or spa. So, let's discuss it.
No matter what problems you may have, there are always those who are less fortunate. Stock your shelves with products that give back.
It's a bad economy. I have to pay my kids' tuition. Our car just broke down and needs a new transmission. I need a root canal. There are many reasons why we need to guard our wallets, but giving to those who have less is a gift in itself. People, animals, and the planet suffer from illness, abuse, and worse. Helping only takes a little effort and not much cash. As an industry, we make people beautiful. Now we can spread that around.
"The Cloud" is touted as an affordable option for storing data. But read your contract carefully so that you're protected.
While untold numbers of beauty retailers are saving money by moving to the cloud, IT experts say these businesses need to ensure their cloud contracts include ironclad security protections or they'll suffer an uncertain future. "After reading in the news how accounts are hacked and sensitive photos of celebrities are sold, anything that uses cloud services can be a real issue," says Kim Snyder, CEO of Overall Beauty. "You need to know how safe your cloud services are going to be.
Want to have the best retail employees? Check out these traits to see if your staff has what it takes to succeed.
It's natural to look at your team and readily pick out your top performers, identify your mediocre ones and, of course, sigh with frustration at your worst associates. Obviously, the best ones are your keepers. They make your managerial life easier and ensure that everything runs smoothly. As for those in the middle, frankly, they're your worker bees. They simply get the job done with at least the minimum requirements of the job. Then there are those low performers. They're the banes of your existence. They sap your energy and your patience.
In 40-plus years, Fisk Industries has grown from a budding start-up in a spare room to a flourishing empire with a reach into more than 100 countries.
In the early ’70s, pharmacist Stephen Adler started a side business with his wife on a bridge table in a spare room. Today, that humble endeavor has grown to Fisk Industries in Orangeburg, New York, a 120,000-square-foot beauty empire that was incorporated in 1972 and now reaches more than 100 countries with award-winning, beloved brands-- including Cover Your Gray and Barielle. Today, Stephen [president] and his wife, Claudia, run the business with their son, vice president Ira Adler.
Cosmoprof North America is just about here, and CPNA marketing director Daniela Ciocan has last-minute tips for all who attend.
Months of planning have lead up to the beauty event that will host almost 1,000 exhibitors and see nearly 25,000 beauty professionals from more than 100 countries converge at the Mandalay Bay Convention Center in Las Vegas July 12 to 14. Whether you’re attending for the new products, the networking opportunities, the education or all three, this year’s Cosmoprof North America show will not disappoint.