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Olympic Champion Mark Spitz Debuts Men’s Skincare Line

Earlier this month, an interesting natural-skincare line for men was introduced that caught my immediate attention.

Other than I’m a guy who is always looking for great skin care, the reasons? 1.) A hero of mine—nine-time Olympic gold-medalist swimmer Mark Spitz—is behind it; and 2.) His partners are the co-owners at one of my favorite natural-skincare companies, derma e Natural Bodycare—Linda Miles and David Stearn.

Online Ads Boost Offline Sales

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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.