Marc Birenbaum

Q&A With CPNA's Daniela Ciocan

Beauty Store Business recently chatted with Cosmoprof North America's marketing director, Daniela Ciocan, to provide all key details about the upcoming show's educational lineup and offerings. Look for the full Q&A interview, "CPNA Releases New Educational Offerings" by Liz Barrett, in the May print issue (starting on page 26) out around mid-April or so.

Three Social-Marketing Experts Headline CPNA Panel

Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.

CPNA Beauty Retailers Tour Returns

Cosmoprof North America will once again be hosting the Best Beauty Retailers Tour at its upcoming show. The tour, which debuted during CPNA 2011, will take place Saturday, July 21, from 11 a.m. to 3:30 p.m. It precedes the trade show, which will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas.