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ULTA Beauty Is Testing Smaller Brick & Mortars

ULTA Beauty is experimenting with a smaller-store format at two locations and has big plans to beef up its distribution-centers infrastructure, the beauty retailer's CEO said in a Dec. 4 conference call with financial analysts on the company's excellent third-quarter 2014 results.

NYX Commences Its 3rd Annual FACE Awards

NYX Commences Its 3rd Annual FACE Awards 2014

NYX Cosmetics will host its multinational competition FACE Awards to name the Beauty Vlogger of the Year on YouTube at Club Nokia in Los Angeles on Aug. 22.

The third annual Fine Artistry of Cosmetic Elites Awards 2014 gives contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the opportunity to build a promising professional career in makeup artistry.

Beauty Brands Are Losing to Teens on YouTube

Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”

NYX Cosmetics Selects the 2013 FACE Awards Competition Winner

NYX Cosmetics Selects the 2013 FACE Awards Competition Winner

Missy Lynn of YouTube channel start2finishmua is the winner of NYX Cosmetics2013 Fine Artistry of Cosmetic Elites Awards.

The Second Annual FACE Awards multinational competition discovering YouTube’s rising beauty star was held at Siren Studios in Hollywood, California, Aug. 24.

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

em michelle phan, the first makeup line co-created by a community of beauty lovers and beauty expert Michelle Phan, launched recently. The startup-style brand from the L'Oréal Luxe group is being sold exclusively now to U.S. customers at www.emcosmetics.com.