NYX Cosmetics

There's More in Store

Discover how two of the biggest brick-and-mortar chains in the beauty industry create unique, personalized shopping experiences for their in-store customers.

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of makeup, skincare and haircare products is a sensory experience that can’t be replicated online. Though good customer service, dazzling displays and testers have always been integral to a brick-and-mortar store’s success, beauty retailers are now offering unique incentives to drive more people into the stores.

NYX Cosmetics Names Beauty Vlogger of the Year

NYX Professional Makeup has named Laura Sanchez Beauty Vlogger of the Year. The 5th annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards took place Aug. 20 at the Novo LA in Los Angeles.

The ceremony was hosted by YouTube star Kandee Johnson and featured performances by Beyoncé protégés Chloe X Halle and RuPaul's Drag Race star Alyssa Edwards and The Haus of Edwards.

2014: The Year in Review

How well did you follow beauty news this past year? Take our quiz and find out. Have fun!

1.) Sally Beauty Supply celebrated its ...

A. 60th anniversary
B. 50th anniversary
C. 40th anniversary
D. 75th anniversary

2.) For the first time ever, the Professional Beauty Association presented ...

A. a distributor executive conference
B. an event for beauty store owners
C. an executive summit
D. ISSE in Long Beach, California