NYX Cosmetics

HCP & Co. Sells NYX Investment to L'Oréal

NYX Cosmetics

Private-equity firm HCP & Co. has signed an agreement to sell its investment in NYX Cosmetics to L'Oréal, as part of the sale of the company.

"HCP has been an amazing partner to work with in growing the business. They have added tremendous value, and I would recommend this team to any entrepreneur or business owner," said Toni Ko, NYX's founder and chairwoman.

NYX Commences Its 3rd Annual FACE Awards

NYX Commences Its 3rd Annual FACE Awards 2014

NYX Cosmetics will host its multinational competition FACE Awards to name the Beauty Vlogger of the Year on YouTube at Club Nokia in Los Angeles on Aug. 22.

The third annual Fine Artistry of Cosmetic Elites Awards 2014 gives contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the opportunity to build a promising professional career in makeup artistry.

NYX Cosmetics Selects the 2013 FACE Awards Competition Winner

NYX Cosmetics Selects the 2013 FACE Awards Competition Winner

Missy Lynn of YouTube channel start2finishmua is the winner of NYX Cosmetics2013 Fine Artistry of Cosmetic Elites Awards.

The Second Annual FACE Awards multinational competition discovering YouTube’s rising beauty star was held at Siren Studios in Hollywood, California, Aug. 24.

NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics announced Aug. 29 it has expanded its retail partnership with Target to more than 1,000 doors across North America. That followed positive reaction to its entry in Target’s Canadian market as well as an extremely successful test launch domestically.

“As a brand we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers,” says Scott Friedman, NYX Cosmetics CEO.

NYX Cosmetics Names Bartolucci Chief Creative Director

NYX Cosmetics Names Bartolucci Chief Creative Director

NYX Cosmetics announced the appointment of Cristina Bartolucci—a beauty-industry veteran and co-founder of DuWop Cosmetics—as chief creative director on May 29.

Bartolucci will work alongside NYX Cosmetics founder and chief creative officer Toni K., providing leadership in product development, brand strategy and creative.