NYX

Best of Both Worlds

Bringing the energy of the online beauty community to a traditional retail storefront, NYX is proving one brand really can have it all.

With an Ever-Growing Community of Beauty Bloggers, YouTube stars and Instagram gurus, cosmetics brands today are pushing to keep up with the demands of the self-taught, self-propelled young market. It comes as no surprise, then, that a brand that has embraced and catered to its social-media following since its launch 16 years ago, has figured out how to bridge the gap between the digital and retail worlds, while staying on the cutting edge of innovation.