hispanic shoppers

The Beauty Retailer's Guide to the Growing Hispanic Market

Hispanic Market
With a population positioned to comprise one-third of nation by 2060, Hispanic beauty consumers are more important than ever to beauty retailing.

The Hispanic population is the fastest-growing group in the United States, accounting for 56.6 million of the U.S. population, as of 2015. Hispanics are projected to comprise nearly one-third of the nation’s population by 2060, as researched by the United States Census Bureau. When it comes to buying power, the Hispanic market is a notable force. According to consumer-insights agency Nielsen, U.S.-based Hispanics commanded $1.3 trillion in buying power in 2015 and are expected to reach $1.7 trillion by 2020.

WSL/Strategic Retail: The Importance of How Hispanic Women Shop

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Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.