L’Oréal USA is acquiring New York City-based Carol’s Daughter, a multicultural brand that emerged during the 1990s natural-beauty movement. The brand was created by Lisa Price in 1993 and caters to a diverse, rapidly growing market, and has established a loyal consumer following across the country.
This system uses post-relaxer DuoCare Technology powered by Extra Virgin Coconut Oil to penetrate strands and strengthen the hair's cortex with protein while sealing the outer cuticle to instantly repair damage. Its Miracle Reconstructor is formulated to bind and strengthen the hair shaft to restore structural integrity. Miracle Moisturizing Masque works to restore moisture balance to damaged and weak hair. And Miracle Shine smooths cuticles and adds grease-free shine. Testing has shown it to leave hair in a healthier state. It also features an innovative transparent packaging design.
Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.
Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.
This natural haircare line for curly hair uses botanical ingredients to achieve hydrated styles with frizz-free curl definition. Natural Twist & Set Setting Lotion and Curl Enhancing Mousse have been touted by users for saving them up to 30 minutes of styling time. The newest addition, the Honey CurlForming Custard, is designed to save time achieving daily restyling, fighting frizz and maintaining curl definition. Call 800.535.8683 or visit www.designessentialsnatural.com.
The Dark and Lovely 6 Week Anti-Reversion smoothing system has introduced two new styling products: Edge Sleeker provides hair with eight hours of smooth control and uses the Catcher Flexi-Brush to smooth edges at the root. High Gloss Spray Serum delivers shine while smoothing fly-aways and frizzies. The system uses Thermal Active Smoothing technology, which helps progressively smooth new growth, control frizz, lock in shine and resist humidity, while offering heat protection for up to 400 degrees. Visit www.softsheen-carson.com.