UPS

Use Your Online Shipping Policy as the Hook

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Need an edge over the competition? Offer free online shipping. Better yet, provide a no-hassle return/exchange policy for your online business, and you’re sure to win over shoppers, according to the recently released “Online Shopping Customer Experience Study.” The report—a collaboration between comScore, which measures the digital world and provides digital-marketing intelligence globally, and shipping and business-solutions leader UPS—explores the world of returned items and customer shipping-service preferences.