Visit Discover Beauty at CPNA 2012

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Discover Beauty at Cosmoprof North America 2012

If you’re a high-end beauty retailer, I urge you to spend time at Cosmoprof North America 2012 later this month in the Discover Beauty program area inside Pavilion A. Tear yourself away from that industry rep who’s likely attached himself to you at the waist and won’t let you leave Pavilion D, and cross over into this oft-misunderstood “show within a show.”

Three Social-Marketing Experts Headline CPNA Panel

Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.