Mintel Beauty & Personal Care

Top Beauty Trend of 2014 is Mixologiste

Top Beauty Trend of 2014 is Mixologiste

Mixologiste is the global beauty-trend prediction for 2014, according to Mintel Beauty & Personal Care. What does it involve, you ask? It’s part of the ongoing blurred lines between beauty technology, involving overlaps between skin care, hair care and color cosmetics; and combining technology and marketing from more than one category, leading to new combinations with new products, packaging, marketing and merchandise.