A new IBM survey of 26,000 global consumers released on Jan. 15 at the 2013 National Retail Federation Convention in New York City finds that they are diversifying the way they shop for and acquire goods—becoming increasingly open to buying both online and in-store depending on their needs at the time of purchase.
While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there the next time they buy.
I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.
Bloom.com is expanding its Social Beauty Network with a free iPhone mobile app that allows beauty enthusiasts to discover the hottest trends, products and local beauty professionals. Users can explore beauty trends served up in a variety of categories such as Hair, Makeup and Celebrities, and then save their favorites to personalized LookBooks.
Online beauty-sampling program My Shade of Brown has launched, offering women of color premium-sized beauty, skincare and haircare samples specially tailored to their skin colors and hair types.
“A lot of women I knew, including myself, had what I like to call a ‘beauty junkyard.’ Women of color have to sample so many products to find ones that are just right for us. This was my inspiration behind starting my company,” said My Shade of Brown’s creator Meki Adefris, who is of Ethiopian descent.