natural products

A Natural Fit

OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers’ increasing interest in natural beauty products and one family’s fastidious, hands-on approach.

Ali Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager, working as a beauty salesperson from age 13 until he moved stateside to seek an education after graduating high school.

Natural Selection

12 problem-solving haircare ingredients. Beauty store and salon owners, take note.

While common sense may suggest that there’s no such thing as having too many choices, human nature dictates the opposite. Take the famous jam study, wherein sociologists set up two displays at a gourmet store. The first contained six preserve options, the other boasted an array of 24. All customers were offered a dollar-off coupon if they bought a jar. In the end, 30 percent of shoppers exposed to the smaller selection took home jelly, while only three percent of the latter group made a purchase.

Walmart Expands Its Natural Product Offerings

Mega-retailer Walmart recently expanded natural skincare brand California Baby throughout 1,700 Walmart stores across the nation in August. The retail chain now carries California Baby’s most celebrated products, including the award-winning Calendula Cream and Calming Shampoo & Bodywash.  More than 45 products will also be available on the retailer’s ecommerce site.
 

Taliah Waajid Pure & Natural Shea-Coco

This line is designed to nourish and define textured hair for men, women and children. It offers the highest amount of naturally derived ingredients and contains coconut, shea butter and monoi oil for intense conditioning and maximum moisture. All of the products range from having 97.7% to 100% natural ingredients and are vegan, 100% paraben free and are made with non-GMO ingredients.

Natural Haircare Leader

G. James Guidotti, president and CEO of Giovanni Cosmetics, discusses the ever-growing natural products category and how to target these hyperaware consumers.

Today, it’s difficult to imagine a time when the words “natural” or “organic” seemed to scream “poorly performing” when it came to beauty products. But how the times have changed! And well before everyone was hopping on the all-natural bandwagon, Giovanni Cosmetics was innovating in this very category, making the terms “high-performance” and “all-natural” not only symbiotic, but synonymous.

Design Essentials Natural Collection

This natural haircare line for curly hair uses botanical ingredients to achieve hydrated styles with frizz-free curl definition. Natural Twist & Set Setting Lotion and Curl Enhancing Mousse have been touted by users for saving them up to 30 minutes of styling time. The newest addition, the Honey CurlForming Custard, is designed to save time achieving daily restyling, fighting frizz and maintaining curl definition. Call 800.535.8683 or visit www.designessentialsnatural.com.