apps

WSL/Strategic Retail: The Importance of How Hispanic Women Shop

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Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.

Apps Bring Customers Back

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Looking for a way to draw in repeat business? You may want to consider creating your own store app.

ABI Research’s December 2011 survey, “Mobile Shopping and the Mobile Wallet,” revealed the following about its respondents who had downloaded a retailer-branded app:

  • 45.8% visit the store more often
  • 40.4% buy more of the store/brand’s products and services
  • 35.8% tell a friend about their store shopping experience
  • 30.8% encourage friends to visit the store
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Mobile Retailing 101

So what’s all the buzz about it? Here’s how you can start taking advantage of this growing and important trend.

Just when you thought you were catching up with technology by completing your website and setting up a Facebook page, mobile retailing has come along to throw you for a loop. The ability to access the Internet through our mobile phones has opened up a whole new world for retailers. The senior vice president of global ecommerce for Walmart recently said that while the previous era focused on taking the store and bringing it to the Web, the next generation is bringing the Web to the store. And the numbers are there to back up this theory.