Edgecase has launched Visual Shopping, a solution that allows retailers to provide their mobile shoppers with a highly visual and intuitive product-discovery experience that feels more like an app than a website. With Visual Shopping, retailers can offer a Pinterest-like shopping experience that’s personal and memorable—and all within the mobile browser. Shoppers, liberated from menus and search boxes, are visually immersed in relevant products with the ability to save, share or continue to browse at every point.
Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.
It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.
Experts say retailers have the advantage in today’s marketplace. Here’s why.
In recent years, retailers have been confronted by behemoth impacts on the marketplace, namely the global economy and the steep rise of the Technology Age. Both have drastically shifted the customer-retailer relationship as consumers have subsequently led by virtue of their lower budgets and quick grasp of technological advantages, leaving retailers to follow them for the sake of their profits and edge over their competition.