mobile

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

Apps Bring Customers Back

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Looking for a way to draw in repeat business? You may want to consider creating your own store app.

ABI Research’s December 2011 survey, “Mobile Shopping and the Mobile Wallet,” revealed the following about its respondents who had downloaded a retailer-branded app:

  • 45.8% visit the store more often
  • 40.4% buy more of the store/brand’s products and services
  • 35.8% tell a friend about their store shopping experience
  • 30.8% encourage friends to visit the store
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Retailers Have the Ball

Experts say retailers have the advantage in today’s marketplace. Here’s why.

In recent years, retailers have been confronted by behemoth impacts on the marketplace, namely the global economy and the steep rise of the Technology Age. Both have drastically shifted the customer-retailer relationship as consumers have subsequently led by virtue of their lower budgets and quick grasp of technological advantages, leaving retailers to follow them for the sake of their profits and edge over their competition.