Consumer Survey

Online Shopping Proves Successful for Beauty Sector

Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.

Consumer Survey: Haircut Is Top Beauty Activity

If your beauty store has a salon, the No. 1 service you should be offering is a haircut. That’s what I see in the results of a LivingSocial Vanity consumer survey released on Dec. 14 as part of the local deals website’s ongoing effort “to discover and share information about local social trends and behavior.”