Baby boomer

Generational Marketing

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Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.

Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.