Millennials

New TABS Group Study: "Specialty Beauty Stores" Attract "Heavy" Product Buyers

TABS Group—a leading technology-enabled analytics firm servicing the consumer-products industry—released the results of its 2014 Beauty Consumer Insights Study Dec. 18 with lots of great news as well as excellent advice for what it calls "specialty beauty stores."

PBA Executive Summit 2014 to Debut This December

PBA Executive Summit 2014 to Debut This December

The Professional Beauty Association will introduce an event for upper-level management on Thursday, Dec. 4, and Friday, Dec. 5, 2014, in Scottsdale, Arizona.

The PBA Executive Summit—which the trade association is starting to advertise now—is being designed to feature panel discussions with salon-industry and business thought leaders while providing attendees with an exceptional networking environment.

The 2014 summit—themed "Consumer IQ"—will explore current and future trends as well as how to cultivate future leadership.

Generational Marketing

iStockphoto.com
Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.

Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.