Holiday shoppers plan to shop both in-store (94%) and online (92%) this upcoming season, with 94% of consumers planning to shop from a computer and 49% making purchases from a mobile device, according to the 2015 Holiday Shipping Survey from Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce. The survey results show that participants want an array of choices and alternatives they may select to address shopping, shipping and returns preferences.
Retailers are assertively preparing their shipping operations to avoid delivery and service issues this year, according to Shop.org’s eHoliday survey, conducted by Prosper Insights & Analytics, which found that nearly 80% of retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least one week before the big day, compared to just over 73% who said so last holiday season. Additionally, roughly 21% will set those deadlines to expire Dec.
Shipping to customers has become more than a matter of customer service—in many ways, it’s a necessity for business success.
With all of the day-to-day concerns of running a beauty store, the idea of offering shipping may easily be relegated to the back burner. But in today’s 24/7 world, where customers enjoy the convenience of shopping anywhere, anytime, shipping can be a great way to add revenue beyond your store’s regular hours, enhance customer loyalty and even attract new customers outside your store’s immediate area.