CPNA officials say that the decision to include a new “green” section comes on the heels of increased consumer awareness about the environmental impact and ingredient safety from the products—including in beauty and wellness—that they purchase.
Horst M. Rechelbacher—the founder of Intelligent Nutrients and before that AVEDA Corp.—was honored as one of a dozen natural products-industry influencers who were officially inducted into New Hope Natural Media's Hall of Legends during the 2015 Natural Products Expo West in Anaheim, California.
Rechelbacher—who passed away in February 2014—was the only personal-care inductee in the annual event of the natural-products industry's greatest contributors, and Intelligent Nutrients was the only beauty brand represented this year.
Skinfix—a Halifax, Nova Scotia, Canada-based supplier that markets itself as the expert in natural, clinically-proven, skincare solutions for the whole family and debuted its brand in the United States last year—has merged with SweetSpot LABS—a Culver City, California-based line of feminine skin care designed by women for women that uses natural ingredients.
Waxelene is an eco-friendly petroleum jelly alternative that offers multifunctional beauty uses. The product has an organic, natural formulation that has the same protective, waterproofing, moisturizing and soothing properties that consumers and beauty professionals love about petroleum jelly, but contains no petroleum or hydrogenated oils. It’s made with beeswax, organic soybean oil, 100% natural vitamin E oil and organic rosemary oil, and its glass jar is recyclable.