L2 Names Haircare, Color Brands With Top Digital IQs

L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

Initiative Recycles Used Beauty Products

Used beauty products, aka trash, can now be put to better use post application through a partnership established between L’Oréal-owned beauty brand Garnier and green company TerraCycle, which makes consumer products from post-consumer materials. The companies are working together to collect used personal-care and beauty packaging through the Personal Care and Beauty Brigade.