ecommerce

Amazon Cracks Down On Fake Customer Reviews

Shoppers depend on product reviews more than ever, and e-commerce company Amazon recognizes that its customers’ purchases weigh heavily on reviews. As a result, the e-tailer has made updates to its customer reviews policy to ensure that its shoppers are experiencing the most authentic product reviews possible.

Amazon has reportedly sued hundreds of people and companies in recent years that provided fake reviews on its site for a fee or purchased them.