Kelly Van Gogh

Beauty.com Gets a Makeover

Beauty.com—which now offers more than 18,000 high-end beauty products along with an edited assortment of accessories—is sporting a new look this fall. The 12-year-old prestige-beauty e-tailer has added a number of new features to improve customers' shopping experiences, including:

  • Drop-down navigation to assist in sorting through product categories faster
  • The ability to refine within categories by color, concern, benefit and formula when searching for specific products