Beans Beauty

How to Choose the Best Location for Beauty Retail Expansion

How to Choose the Best Location for Beauty Retail Expansion
The location you choose could make or break your business-expansion success.

Whether the ultimate goal is for your beauty retail business to occupy two stores or 200 stores, there are many considerations involved in expanding a retail business beyond one set of doors. Of utmost importance is choosing the best location. Availability of desirable space is an important opportunity and a benefit in today’s market that should not be taken lightly. Location, location, location—is key, say retail experts.

LOCATION IS FOREMOST

LOCATION MATTERS

The location you choose could make or break your business-expansion success.

“Location is everything,” confirms Marla Malcolm Beck, owner of Bluemercury, a fast-growing beauty chain that currently boasts close to 40 locations.

Forecast to Thrive

Top beauty retailers offer expert advice on succeeding in a new economic climate.

Amidst news of volatile stock markets, and job and real estate reports arose positive statistics for U.S. retailers in 2011. U.S. retail and food services sales were up 8% July 2011 through September 2011, as compared with the same period the prior year, according to the U.S. Census Bureau. Health and personal-care store sales in particular rose 4.5% in the same time range.