Coco Rocha

Who Will Be “The Newest Face of ULTA Beauty”?

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Look for ULTA Beauty to start getting a ton of consumer PR in February when The Face—a modeling-competition TV series—debuts. The nationwide salon-store chain recently entered a strategic multi-media partnership with Oxygen Media for The Face that’s exciting.

The series is being produced by Shine America, which has hits that include Tabatha Takes Over, Shear Genius and The Biggest Loser.