holiday shopping

135.8 Million Holiday Shoppers Expected This Holiday Weekend

Although nearly 60% of holiday shoppers had already started checking off their shopping lists by Nov. 10, millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year.

Consumers Are Holiday Shopping Before Thanksgiving

This year, more consumers are expected to begin their holiday shopping earlier and a higher percentage of shopping will take place online, according to global information company The NPD Group.

Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6% increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. And most plan to continue their holiday shopping into December.

Small Business Saturday Kicks Off Nov. 28

In its 6th year, Small Business Saturday—which follows Thanksgiving every year, and kicks off national holiday shopping days, deals and the shopping season—will take place Nov. 28. The annual event was created by American Express in 2010 to support small businesses, which create jobs and boost the economy.

Consumers Aren't Waiting for Black Friday

Shoppers are starting their holiday planning earlier and not waiting for Black Friday and Cyber Monday to make all their purchases, according to the fifth annual holiday edition of Shoppers Trend Report from RetailMeNot, marketed as the largest digital offers destination in the United States.

Post-Christmas: Consumers Are Shopping for Themselves

Eight-one percent of shoppers plan to shop end-of-year sales, and 63% plan to shop for themselves, according to the two most-recent monthly surveys by digital-offers destination RetailMeNot. Furthermore, of survey respondents aged 18- to 34-years-old, 92% of them plan to shop post-Christmas sales.

Last-Minute Holiday Shoppers Using Smartphones, Tablets

Fifteen percent of all holiday shoppers wait until the last minute to do their gift buying, according to a new survey from Retale, a U.S. location-based mobile phone app that alerts consumers to in-store deals and promotions from their favorite retailers.

Furthermore, 58% of all last-minute shoppers use smartphones and tablets to help them shop.

And among this group, 88% use mobile devices to locate stores and check store hours as they get closer to Christmas Day.