News

Features: Helen of Troy Goes Global

Amid many exciting changes companywide over the past could of years, this beauty powerhouse is now primed and positioned for global beauty takeover.

Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and updates to its company structure, management and focus.

Retail Imports Increase Between School, Holiday Shopping Seasons

Cargo volume for 2016 is expected to see a 1.6% increase over last year, as consumers wrap up back-to-school shopping and retailers begin to stock shelves for the holiday season, according to the monthly Global Port Tracker report released by the retail trade association National Retail Federation and maritime research and informational services firm Hackett Associates.

Evine Partners With Famous Hand Supermodel for Skincare Launch

Evine Live, a shopping destination and curator of video content, recently debuted SIROT, an exclusive antiaging skincare line.

The collection was founded and created by world-famous hand supermodel Ellen Sirot. It uses advanced, patent-pending Transformative Glass Technology to transform normal-looking skin into a glass-like appearance through an innovative day and night system for the face, body and hands. The routine takes less than one minute a day and night.  

The Elegance of Old Hollywood

Discover how hair artist and stylist Mustafa Avci went from being a dreamer to one of the industry's most prolific influencers of vintage glamour as the owner of Salon M.

Though he's only in his early 30s, Mustafa Avci, the owner of Salon M in Brooklyn, New York, has a devoted legion of online fans — and big plans for the future. Specializing in one-of-a-kind styling creations and chic hair artistry, he’s making waves in the industry by bringing classic Hollywood glamour, à la Marilyn Monroe, back into the forefront of trends.

Working with everyone from Turkish movie stars to Instagram’s rising up-and-coming artists, here’s how he went from a being a young visionary in the Big Apple to one of the hottest names in the world of hair.