Jeffree Star Cosmetics launches two new liquid lipstick shades at Morphe Brushes.
It was an exciting night for fans that were lined up around the Morphe Brushes shopping center to meet Jeffree Star in Burbank, California, Sept. 29. A purchase of one of his new shades: “Dominatrix” and “Masochist,” was entry to meet Star and take a picture with him. Before the swarm of fans commenced, Beauty Store Business caught up with the CEO who told us about his future plans for highlighters, eye shadows and more.
Beauty Store Business had the pleasure of attending the National Association of Chain Drug Stores’ 2015 Total Store Expo, which took place at the Colorado Convention Center in Denver Aug. 22-25. The annual trade event—which specializes in retailing products and services; also offering a host of educational sessions for the mass-retail market—presented a bevy of beauty brands fit for independent beauty retailers.
Here’s a short list of those products (below)!
And look for the 2016 Total Store Expo Aug. 6-9 in Boston.
NYX Professional Makeup is opening its flagship and first-ever retail store on Oct. 2 at the Westfield Santa Anita Mall in Arcadia, California. The cult brand will also open up additional stores nationwide and globally in select urban centers throughout 2016.
As retailers gear up for the holiday-season influx of shoppers, Halloween ought to be high on their list. More than 157 million Americans are expected to celebrate Halloween this year, spending an average of $74.34 per person, with total spending reaching $6.9 billion this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.