Jeffree Star Cosmetics launches two new liquid lipstick shades at Morphe Brushes.
It was an exciting night for fans that were lined up around the Morphe Brushes shopping center to meet Jeffree Star in Burbank, California, Sept. 29. A purchase of one of his new shades: “Dominatrix” and “Masochist,” was entry to meet Star and take a picture with him. Before the swarm of fans commenced, Beauty Store Business caught up with the CEO who told us about his future plans for highlighters, eye shadows and more.
NYX Professional Makeup is opening its flagship and first-ever retail store on Oct. 2 at the Westfield Santa Anita Mall in Arcadia, California. The cult brand will also open up additional stores nationwide and globally in select urban centers throughout 2016.
This scalp serum is a super potent concentrate with Chinese botanicals. The holistic hair formulation features the knowledge and wisdom of ancient Chinese botanicals and modern Western ingredients. It delivers intensive nourishment for hair; builds manageability; and intensifies shine. It improves hair texture and strengthens roots; and strengthens hair and mends split ends. Its Chinese botanicals keep hair elastic; soothe dry, itchy scalp; strengthen hair roots; strengthen and help keep color; and restore luster.
Palladio Beauty Group is embarking on a global relaunch, featuring fresh product packaging, and an updated logo and tagline, as part of an aggressive strategy to reposition the brand and grow sales in 2015.
The rollout of Palladio’s new direction is the beginning of several branding initiatives to significantly increase global reach and enhance the positioning of its beauty products, while maintaining its value proposition of high quality cosmetics at an affordable price point.