Jeffree Star wants more, more, more!

Jeffree Star Cosmetics launches two new liquid lipstick shades at Morphe Brushes.

It was an exciting night for fans that were lined up around the Morphe Brushes shopping center to meet Jeffree Star in Burbank, California, Sept. 29. A purchase of one of his new shades: “Dominatrix” and “Masochist,” was entry to meet Star and take a picture with him. Before the swarm of fans commenced, Beauty Store Business caught up with the CEO who told us about his future plans for highlighters, eye shadows and more.

NYX Cosmetics to Open First Digitally Enabled Retail Stores

NYX Professional Makeup is opening its flagship and first-ever retail store on Oct. 2 at the Westfield Santa Anita Mall in Arcadia, California. The cult brand will also open up additional stores nationwide and globally in select urban centers throughout 2016.

Giovanni Wellness System Scalp Serum

This scalp serum is a super potent concentrate with Chinese botanicals. The holistic hair formulation features the knowledge and wisdom of ancient Chinese botanicals and modern Western ingredients. It delivers intensive nourishment for hair; builds manageability; and intensifies shine. It improves hair texture and strengthens roots; and strengthens hair and mends split ends. Its Chinese botanicals keep hair elastic; soothe dry, itchy scalp; strengthen hair roots; strengthen and help keep color; and restore luster.

Japonesque Acquired by San Francisco Equity Partners

San Francisco Equity Partners, a private-equity firm exclusively focused on expansion-stage companies in the consumer industry, has acquired a majority stake in beauty company Japonesque.

SFEP is partnering with current Japonesque owner, president and CEO Karen McKay—an industry leader in the beauty tools category—to capitalize on the extraordinary momentum in the business.

Palladio Beauty Relaunches

Palladio Beauty Group is embarking on a global relaunch, featuring fresh product packaging, and an updated logo and tagline, as part of an aggressive strategy to reposition the brand and grow sales in 2015.

The rollout of Palladio’s new direction is the beginning of several branding initiatives to significantly increase global reach and enhance the
 positioning of its beauty products, while maintaining its value proposition of high quality cosmetics at an affordable price point.

CPNA Debuts Multicultural Tones of Beauty Program

Cosmoprof North America, which is scheduled for July 12-14 at the Mandalay Bay Convention Center in Las Vegas, is set to debut its first-ever multicultural program, Tones of Beauty.