Small Business Saturday

135.8 Million Holiday Shoppers Expected This Holiday Weekend

Although nearly 60% of holiday shoppers had already started checking off their shopping lists by Nov. 10, millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year.

Small Business Saturday Kicks Off Nov. 28

In its 6th year, Small Business Saturday—which follows Thanksgiving every year, and kicks off national holiday shopping days, deals and the shopping season—will take place Nov. 28. The annual event was created by American Express in 2010 to support small businesses, which create jobs and boost the economy.

Consumers Spend Big Over Thanksgiving Weekend, Cyber Monday

Fifty-five percent of holiday shoppers were expected to be in stores and online over Thanksgiving weekend, according to the National Retail Federation’s Thanksgiving Weekend Spending Survey, conducted by Prosper Insights & Analytics.

140 Million Shoppers Expected Thanksgiving Weekend

Shoppers at R.H. Macy's, Herald Square in New York City

Sixty-one percent of shoppers, about 140 million, say they will or may shop either Thursday, Friday, Saturday or Sunday during Thanksgiving weekend, according to the National Retail Federation's Thanksgiving Weekend Expectations survey, conducted by Prosper Insights & Analytics.

American Express Debuts Small Business Saturday Night

American Express is debuting Small Business Saturday Night this year—its fifth year running Small Business Saturday. The new platform is set to build on the success of the national Small Business Saturday initiative and encourages consumers to support independently owned shops and restaurants after the sun goes down on Nov. 29.

Communities, Businesses Prepare for Small Business Saturday

More than 2,000 communities are committing to rally their neighborhoods to celebrate Small Business Saturday this holiday season.