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Small Business Saturday to Boost Indie Retailers' Holiday Sales

Small Business Saturday to Boost Indie Retailers' Holiday Sales

With the holiday season rapidly approaching, more small business owners—including those in the beauty industry—are making Small Business Saturday an integral factor in their sales plans.

Small Business Saturday falls between Black Friday and Cyber Monday, and serves as the traditional kickoff to the holiday-shopping season for independent retailers and restaurateurs. The day was created in response to small business owners' most pressing need: more customers.