nail polishes

New NPD Report Examines Consumer Nailcare Preferences

New NPD Study Examines Consumer Nailcare Preferences

The March 2013 Nail Care & Polish Consumer Report from global information provider The NPD Group reveals that more than half of women over the age of 18 have purchased nail products for at-home use or professional nail services in the past year.

“The appeal and power of the nail category is both the permission to play and the accessibility in price,” says Karen Grant, vice president and global industry analyst at The NPD Group. “Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

U.S. Nail-Art Enthusiasts Get Their Very Own Beauty-Sampling Service

U.S. Nail-Art Enthusiasts Get Their Very Own Beauty-Sampling Service

Nail Art Society has launched its beauty-sampling service, which will deliver packages chock-full of nail-art accessories, professional nailcare tools and nail polishes to its U.S. members' doors monthly.

A step-by-step how-to instructional card is included with the personalized boxes, helping members complete the curated nail-art look at home.

“What nail art essentially provides is a way to use your hands as an expression of yourself—an outlet to show your identity and sense of style,” says Tia Valenciano, Nail Art Society founder.