2013 National Retail Federation Convention

New IBM Survey: Consumers Seek a Truly Integrated Shopping Experience

New IBM Survey: Consumers Seek a Truly Integrated Shopping Experience

A new IBM survey of 26,000 global consumers released on Jan. 15 at the 2013 National Retail Federation Convention in New York City finds that they are diversifying the way they shop for and acquire goods—becoming increasingly open to buying both online and in-store depending on their needs at the time of purchase.

While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there the next time they buy.