Need an edge over the competition? Offer free online shipping. Better yet, provide a no-hassle return/exchange policy for your online business, and you’re sure to win over shoppers, according to the recently released “Online Shopping Customer Experience Study.” The report—a collaboration between comScore, which measures the digital world and provides digital-marketing intelligence globally, and shipping and business-solutions leader UPS—explores the world of returned items and customer shipping-service preferences.
My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.
Shipping to customers has become more than a matter of customer service—in many ways, it’s a necessity for business success.
With all of the day-to-day concerns of running a beauty store, the idea of offering shipping may easily be relegated to the back burner. But in today’s 24/7 world, where customers enjoy the convenience of shopping anywhere, anytime, shipping can be a great way to add revenue beyond your store’s regular hours, enhance customer loyalty and even attract new customers outside your store’s immediate area.