LA Fresh

La Fresh Eco-Beauty Waterproof Makeup Remover

This award-winning product is designed to serve as the convenient eye makeup remover and deep facial cleansing option that most women desire. The wipes refresh and nourish the delicate eye and lip areas with a six-oil blend of olive, jojoba, sesame, grapeseed, vitamin E and lavender. It involves no pulling or tugging that can lead to irritation. The fresh water-conserving product is free of parabens, sulfates, triclosan, dyes, PEGs, artificial fragrances and animal byproducts. Call 888.552.3737 or visit

La Fresh Oil-Free Makeup Remover Wipes

Oil-free makeup remover has been added to the brand’s Travel Lite collection of travel-size wet wipes. They are designed to dissolve even the most stubborn makeup without a greasy mess, and pack a dermatologist-approved formula that is free of parabens, and suitable for sensitive skin and contact lens wearers. The biodegradable, compostable wipes are made in California using clean, renewable solar energy. Call 888.552.3737 or visit

La Fresh Travel Lite Wipes Collection

La Fresh Travel Lite Wipes Collection

This collection of individualized packets for travel and on-the-go is TSA friendly and includes wipes that are useful for babies, shoe shining, insect repellant, gender-specific antiperspirant and hygienic cleaning, lens and screen cleaning, nail-polish removal, facial cleansing, makeup removal and antibacterial cleaning. They’re made with natural ingredients. Call 888.5.LaFresh or visit

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Discovery ecommerce company Birchbox is partnering with Cosmetic Executive Women on two limited-edition boxes. The boxes were launched July 23 and feature winners chosen from the CEW 2013 Beauty Insiders’ Choice Awards.

The Limited Edition: Mass Appeal box (pictured) contains a selection of winners from the mass market; while the Limited Edition: Prestige Headliners features product winners from the prestige category.

International Openings Available for "California: A State of Beauty" Pavilions

International Openings Available for "California: A State of Beauty" Pavilions

Twenty-six California-based beauty brands looking to expand internationally have been selected for a special California export initiative in conjunction with Cosmoprof Worldwide Bologna 2013 on March 8-11 in Bologna, Italy, and Beautyworld Middle East 2013 on May 28-30 in Dubai, United Arab Emirates.

The trade-missions initiative is being organized by the Center for International Trade Development in Long Beach, California.

La Fresh Selects Brand Spokesperson

La Fresh Spokesperson Virginia Williams

La Fresh Group has announced a new face of its brand—which offers on-the-go personal-care wipes. Actress Virginia Williams will serve as the face of all La Fresh brands, including the company’s new Eco-Beauty line.

“Virginia’s inner radiance, natural beauty and eco-sensibility are the embodiment of La Fresh,” said Eve Yen, founder of La Fresh Group and Diamond Wipes International. “Her vibrant personality and commitment to the environment make her the perfect fit for the brand, and we are delighted to have her representing La Fresh.”