Get The Look: The Natural Face

Every woman needs a bit of makeup. Here are tips for a minimalist, natural look.

Get the steps for creating the look in the Beauty Store Business August Digital Edition!


Sample Subscriptions Lead Customers to Beauty Retailers

Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.

LashFood Natural Eyelash Enhancer

This eyelash conditioner features Nano-Peptide Technology and is clinically proven to produce the appearance of longer, thicker lashes, transforming frail, brittle lashes into healthy strong ones. Its formulation also gives faster results than LashFood's Original Natural Eyelash Conditioner. Call 800.748.5168 or visit

Manna Kadar Cosmetics Eye Shadow

Stars In Your Eyes Eyeshadow offers five soft brown eye shadows with a hint of sparkle for the ultimate neutral but shimmery finish. The shadows range from a light beige to a pale rose and milk chocolate shade. They are housed in a sleek black case with a full-length mirror and soft foam-tipped applicators. Visit

bareMinerals bareSkin Pure Brightening Serum Foundation

 bareMinerals bareSkin Pure Brightening Serum Foundation

This ultra-thin, weightless fluid contains no oil, silicone, water, parabens or fragrance. It's created for all skin types and skin tones and is available in 20 skin-perfecting shades. It also uses a non-chemical broad spectrum SPF 20 and is both hypoallergenic and non-comedogenic. The buff of the brand's patent-pending Perfecting Face Brush is engineered with a unique fluid reservoir and allows the user to adjust coverage with each weightless drop. Visit

Qosmedix Lip Gloss Packaging

Qosmedix Lip Gloss Packaging

This new collection of lip gloss packaging offers three different types of applicator tips and three different matte black caps with applicator tips and wiper, including a Nylon Flocked Doe Foot (Part # 29916), a Nylon Brush Tip (Part # 29917) and a Silicone Spatula Tip (Part # 29918). All three items fit the corresponding 5 ml clear PETG vial (Part # 29915). These new items can be used with any liquid makeup, gel or serum formulation. Visit