makeup

SEPHORA Innovation Lab to Impact the Future of Retail

SEPHORA has unveiled the SEPHORA Innovation Lab, which will encompass both a physical space in San Francisco, as well as programs that foster the culture of innovation development and deployment along with grooming SEPHORA's next generation of digital leaders.

Fewer Women Shopped for Beauty in 2014

The vast majority of U.S. women—eight out of 10—shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008, according to the Annual Beauty Consumer Economic Indicator, the latest beauty report from global information company The NPD Group.

billion dollar brows Brow Buddy

This patented brow tool is designed to making shaping brows fast, simple and precise. It uses one’s facial structure to properly start, arch and end brows. It’s designed to leave no room for error. Visit www.billiondollarbrows.com.

Online Shopping Proves Successful for Beauty Sector

Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.

Ardell Color Impact Lashes in Wine

Two of Ardell’s best-selling lash styles, #110 and Demi Wispies, bring out the natural boldness of eye color while celebrating the 2015 color of the year—Marsala—and add volume to lashes. Visit www.ardelllashes.com.

La Fresh Eco-Beauty Waterproof Makeup Remover

This award-winning product is designed to serve as the convenient eye makeup remover and deep facial cleansing option that most women desire. The wipes refresh and nourish the delicate eye and lip areas with a six-oil blend of olive, jojoba, sesame, grapeseed, vitamin E and lavender. It involves no pulling or tugging that can lead to irritation. The fresh water-conserving product is free of parabens, sulfates, triclosan, dyes, PEGs, artificial fragrances and animal byproducts. Call 888.552.3737 or visit www.LaFreshGroup.com.