Birchbox

Masters of Marketing

Want to know the secret to running a successful marketing campaign? These top beauty marketers show you how.

Marketing is a powerful tool. A well-executed campaign can take a previously unknown brand to stratospheric heights. Exceptional marketers have been known to transform virtually unknown and nascent brands into global household names—and also catapult successful brands into market-share behemoths.

2014: The Year in Review

How well did you follow beauty news this past year? Take our quiz and find out. Have fun!

1.) Sally Beauty Supply celebrated its ...

A. 60th anniversary
B. 50th anniversary
C. 40th anniversary
D. 75th anniversary

2.) For the first time ever, the Professional Beauty Association presented ...

A. a distributor executive conference
B. an event for beauty store owners
C. an executive summit
D. ISSE in Long Beach, California

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Discovery ecommerce company Birchbox is partnering with Cosmetic Executive Women on two limited-edition boxes. The boxes were launched July 23 and feature winners chosen from the CEW 2013 Beauty Insiders’ Choice Awards.

The Limited Edition: Mass Appeal box (pictured) contains a selection of winners from the mass market; while the Limited Edition: Prestige Headliners features product winners from the prestige category.

Birchbox Acquires JolieBox, Expands Internationally

Birchbox, the U.S.-based beauty discovery commerce company, has acquired Paris-based JolieBox. The acquisition expands the company's footprint, distribution and partnerships.

"The delight of discovery extends across any border and to any culture," says Katia Beauchamp, Birchbox co-founder. "JolieBox, with its like-minded team and brand ethos, is the absolute perfect partner to build relationships with new customers and brand partners internationally while simultaneously improving distribution as we scale."