Online discovery-retail company Birchbox is partnering with Us Weekly to offer its customers a special-edition Birchbox, inspired by the season’s most iconic red-carpet looks and handpicked by Us Weekly beauty director Gwen Flamberg.
Discovery ecommerce company Birchbox is partnering with Cosmetic Executive Women on two limited-edition boxes. The boxes were launched July 23 and feature winners chosen from the CEW 2013 Beauty Insiders’ Choice Awards.
The Limited Edition: Mass Appeal box (pictured) contains a selection of winners from the mass market; while the Limited Edition: Prestige Headliners features product winners from the prestige category.
Birchbox, the U.S.-based beauty discovery commerce company, has acquired Paris-based JolieBox. The acquisition expands the company's footprint, distribution and partnerships.
"The delight of discovery extends across any border and to any culture," says Katia Beauchamp, Birchbox co-founder. "JolieBox, with its like-minded team and brand ethos, is the absolute perfect partner to build relationships with new customers and brand partners internationally while simultaneously improving distribution as we scale."
Discovery commerce company Birchbox has launched Birchbox Man, which will feature mens-grooming and lifestyle products. Like the original Birchbox women's offerings, Birchbox Man is built on the company's multichannel discovery commerce platform: a handpicked online shop, personalized monthly box subscriptions and informative editorial content, says the company.