Have you picked up your smartphone to check the availability, deals and prices of products available in your store, yet sold elsewhere? Well, it’s likely that many of your customers have, and even more are expected to in the near future, according to two recent studies.
Here are some stats to help put technology-integrative shopping in perspective for you.
Research from Perception Research Services International, which specializes in shopper research, reveals that:
• 83% of smartphone owners use their devices while shopping