Launches Free Bloom Beauty Trends App launches Bloom Beauty Trends App is expanding its Social Beauty Network with a free iPhone mobile app that allows beauty enthusiasts to discover the hottest trends, products and local beauty professionals. Users can explore beauty trends served up in a variety of categories such as Hair, Makeup and Celebrities, and then save their favorites to personalized LookBooks.

Checking In With the “First Social Beauty Store”

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Remember, which is marketed as the new social-commerce model for beauty? Do any of you print readers out there remember my November 2011 issue Viewpoint (page 4) about it? Think Facebook meets meets Zappos—a place that marries a women-to-women platform with unbiased recommendations and excellent customer service. Its mission is that you will never buy the wrong beauty products again. Here’s an update:

The website, which launched to the public in August 2011, grew to 100,000 members in its first six months.