InStyle magazine

Checking In With the “First Social Beauty Store”

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Image courtesy of Bloom.com

Remember Bloom.com, which is marketed as the new social-commerce model for beauty? Do any of you print readers out there remember my November 2011 issue Viewpoint (page 4) about it? Think Facebook meets Match.com meets Zappos—a place that marries a women-to-women platform with unbiased recommendations and excellent customer service. Its mission is that you will never buy the wrong beauty products again. Here’s an update:

The website, which launched to the public in August 2011, grew to 100,000 members in its first six months.