Wendy Liebmann

WSL Strategic Retail Survey Predicts Strong Back-To-School Season

WSL Strategic Retail Survey Predicts Strong Back-To-School Season

While early outlooks anticipate back-to-school spending to lag behind 2012, a surprising 88% of shoppers surveyed by WSL Strategic Retail say they plan to spend at least the same or more as last year during the 2013 back-to-school season. The finding was revealed Aug. 8 as part of WSL Strategic Retail's "How America Shops Back-to-School 2013" trend study, which tracks the stores and categories parents are shopping.

WSL/Strategic Retail Study: More Than 1 in 2 Americans Can Barely Afford Basics

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Fifty-two percent of Americans are struggling to afford necessities—and for many even that is a stretch, according to WSL/Strategic Retail in its “How America Shops MegaTrends" report, "Moving On 2012.”

Other significant findings by WSL/Strategic Retail, which is a leading authority on shopper behavior and retail trends, in its newest report that was released on March 1: