Candace Corlett

WSL Strategic Retail Survey Predicts Strong Back-To-School Season

WSL Strategic Retail Survey Predicts Strong Back-To-School Season

While early outlooks anticipate back-to-school spending to lag behind 2012, a surprising 88% of shoppers surveyed by WSL Strategic Retail say they plan to spend at least the same or more as last year during the 2013 back-to-school season. The finding was revealed Aug. 8 as part of WSL Strategic Retail's "How America Shops Back-to-School 2013" trend study, which tracks the stores and categories parents are shopping.

WSL/Strategic Retail: The Importance of How Hispanic Women Shop

thinkstock.com/Digital Vision

Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.

WSL/Strategic Retail Study: More Than 1 in 2 Americans Can Barely Afford Basics

thinkstock.com/Pixland collection

Fifty-two percent of Americans are struggling to afford necessities—and for many even that is a stretch, according to WSL/Strategic Retail in its “How America Shops MegaTrends" report, "Moving On 2012.”

Other significant findings by WSL/Strategic Retail, which is a leading authority on shopper behavior and retail trends, in its newest report that was released on March 1: