beauty

CVS Focuses on Expanded Health, Beauty Offerings, Store Experience

Many CVS Pharmacy customers may soon walk into their neighborhood pharmacy and find it almost unrecognizable. The online and brick-and-mortar retailer is upping its game among competing health and beauty retailers, adding more on-trend and “healthier” beauty options, a broader selection of vitamins and supplements, and what it’s calling better-for-you food options; not to mention an upgraded store design, featuring digital signage and an enhanced customer experience.

Product of the Month: Dream Hair

For hair transformations that wow, look to DreamCatchers to add length, color and volume to your customers' hair.

DreamCatchers is an established hair extensions brand bringing in over 20 years of experience in one of the fastest-growing categories in beauty. It launched in the United States in 2007 and has gained much popularity through its show presence, as the brand exhibits at 16 trade shows a year with its team of professional hairstylists and models in tow for marvelous demonstrations.