Lucas Joins Behrman Communications as EVP of New Business Development

Strategic public-relations and brand-building firm Behrman Communications has introduced Claudia Lucas as its executive vice president of new business development. Lucas' new role begins Feb. 5.

“In the crowded and ever-changing landscape of public relations, I have decided to give clients the only full-service experience in the industry,” said Nancy Behrman, founder and CEO of Behrman Communications. “With Claudia on board, we will offer unparalleled services and expertise, and do our best, most dynamic work to date.”

March of Dimes New York Division Kicks Off New Spirit of Beauty Luncheon

The first-ever March of Dimes New York Division Spirit of Beauty Luncheon is set to take place May 12 at Cipriani in New York City and become an annual event. As a nonprofit, March of Dimes focuses on supporting pregnancy and baby health.

The Spirit of Beauty Luncheon will honor Sarah Brown, Vogue beauty director; Mally Roncal, Mally Beauty president and founder; and Jacquie Tractenberg, Tractenberg & Co. president.

Drybar Launches Styling Products, Tools in Sephora, QVC, Drybar Salons

Drybar, the blowout-only concept salon with 25 locations now, has launched its first-ever products, which will be sold exclusively at Sephora, QVC and Drybar locations nationwide starting in March. Currently available at, the line was developed by Drybar founder and longtime professional stylist Alli Webb.

"After trying nearly every existing product line," says Webb, "I just couldn't find what we were looking for to meet our very specific styling needs."