Watch an exclusive Beauty Store Business video of marketing director and co-founder of Loxa Beauty Danielle McDowell giving a glimpse into the workings of Beauty Systems Group's new Loxa Beauty; in addition to videos (courtesy of Loxa Beauty) on how Loxa Beauty works, its benefits for salons & stylists and its stylist's guide.
Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site, LoxaBeauty.com, preview-ready for beauty professionals. The site will be available for purchases in the coming months.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.
Redken 5th Avenue NYC has relaunched its free Style Station mobile phone application. It originally launched in January 2011 for download on iPads, iPhones and Android phones; it now has more than 20,000 downloads, and is getting a strategic upgrade for the launch of Chromatics, Redken’s new Prismatic Permanent Color line.