Sircle Advertising's Technology Connects Brands With Bloggers in's New SHOP

Sircle Advertising's Technology Connects Brands With Bloggers in SHOP

Seattle-based Sircle Advertising—which specializes in health-and-beauty product sampling in the digital sphere—has announced the implementation of its patent-pending sample-shop Web plugin on iFabbo, the international organization for fashion, beauty and lifestyle bloggers.

The Sircle model provides personalized product introductions to a prescreened audience—allowing brands to connect only with their targeted users, cross-referenced with desired social media-audience footprints.

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By now, most people have either heard of blogging, know someone who blogs or blog themselves. Businesses all over the country use blogging to network and market themselves, often hiring professionals to write regular commentary on their business or product. It has become an essential part of the beauty industry as well, with brands, salon/spas and stores promoting their businesses through this social medium.